Blog Boost: Technical SEO Strategies Every Writer Should Know

In a world where millions of articles are published each day, it's vital that your website is seen by search engines in order to succeed. While quality content has an important role to play. You can significantly increase your blog's visibility if you understand and apply the specific strategies for Search Engine Optimisation. 

We're going to take a look at the essential technical search engine optimization strategies designed for writers and content creators as well as explore how you might increase your blog's ranking on Google.

It is important to strategically place your target keywords for search engine optimization that does not mean stuffing them. If you overload the keyword your content will not be readable. It's likely to raise a red flag for Google which could hurt your ranking. 

Here we present our most efficient advice on how to optimize blog posts like a professional. These tips help our own blogs to attract millions of Organic visitors.

Strategies Every Writer Should Know

Provide you with the essential strategies that will help you achieve your writing goals. Study the art of creating interesting content, from developing strong stories to becoming an expert in Search Engine Optimisation. It will give you information on how to conduct effective research, keyword optimization, and audience connection.

Let's look at the essential components of Technical SEO that any writer should be familiar with.

Write for your audience first

This is the most important tip when it comes to content creation for search engine optimization. Well, it is very simple but many companies are making content for the wrong reasons. In order to appeal to your target market's interests you can provide content or respond to their questions. 

Your product or service does not have to be relevant for each of the posts, but they should all relate to the industry.  By writing content that is excellent and useful in the field of search engine optimization which will be superior to what you're competing with, your company and yourself are able to become an effective industry expert.

Keep it all under the same roof

Keep original content under a domain name in order to get the credit and traffic that your website deserves. Therefore, if you have a blog, opt out of hosting with WordPress or Blogger and host the blog in a subfolder on your own domain (e.g: www.example.com/blog ). You should also add them to your website when you are given the opportunity to present more forms of original content e.g. videos, infographics, or whitepapers so that they can be shared from there as well.

Make headlines that pack a punch

You've got very little text to make a big impression. So the strength of a good headline on search engine optimization doesn't have to be underestimated! Develop headlines that are concise, and interesting and use rich keyword phrases. Apart from that great headline, also ensure your meta description is interesting and includes more details about the subject of this article. Remember, your title and meta description have to be included in search results so that they're counted!

Use Images

Images are good to increase your website traffic but make sure to use small-sized images and formats that reduce image sizes. You can use online available converters like JFIF to JPG to convert your image into JPG format. Make pictures pop up on your posts! People are visual. You can really make a statement if you add an image to your blog. You've got a Pinterest account? You can also pin posts with photographs to complement your blogs and add another way for you to get visitors to your website, along with promoting the site across all of your Facebook channels.

Research Your Keywords

It is vital to find out what are the important keywords before you write your content. Search for keywords is the first step in the creation of an excellent blog post. To satisfy the needs of a target audience, you will be able to modify content.  When you know the words and phrases they are using to conduct their searches. To that end, keywords will help to bridge the gap when it comes to what your target audience wants and how you can provide them with useful information.

Select the Right Focus Keyword

You need a focus keyword that you should Search for and find keywords with a high volume of searches and low competition. This will be the most important keyword you can use for your target and users are going to search for that. You can use online available plugins for your WordPress such as All in One SEO to set this keyword. By searching for the keyword focus in Google you'll be able to locate other relevant keywords.

Understand Search Intent

For describing the purpose of an Internet search we use the term 'search intent'. Because of that, there will be a specific search. Every time you go on the Internet you're hoping to find something. So, somebody wants to know what's on their mind? Do they have a special website that they would like to visit? Or are they just out there looking for something on the Internet?  A large part of online user journeys is these sorts of searches however they often differ from one stage to another.

4 types of search intent

There's a variety of different kinds of search intent. We shall take a look at four of the most frequently used:

1. Informational intent

If you are writing an informational blog article then you should focus on information keywords.

People are doing a lot of searches on the Internet looking for information. Information such as education for kids, information about Search Engine Optimization, you name it. There is a certain question or need to know more about some topic that people with an information purpose have.

2. Navigational intent

Are you searching for a website directly? That's the intent of navigation. Like when you search [Facebook] to go to Facebook. Check to see if the site is listed with your company name. However, do not forget that it's only useful if your site is what people want. We've been in the top five for Google Analytics, but people don't want their websites from us.These kind of keywords mostly have low competition but you should only target these keywords if those are related to your site.

3. Transactional intent

If you are writing an article about selling something then transactional intent keywords are good for your blog or product description. Users have interest in purchasing something online. That's the intent of the transaction. It's used by people when they want to buy something. They know what they want and just want to find that product page quickly.

4. Commercial investigation

Some people plan on buying in the near future and take advantage of the Internet for research. What's the best washing machine to buy? Which plugin is more useful in terms of search engine optimization? There's also an intent of doing business with these people, but they need more time and convincing. In particular, these types of searches are referred to as business investigations intents.

Structure your posts

The contents of your message can be very good but in an unorganized format, it may easily fall through the cracks. It's easy to read if you break your content into shorter paragraphs with headlines, which keeps readers interested. For search engines, back-end organization is key too. Using proper tag hierarchy when tagging headlines (H1 for titles, H2 for subtitles) is important to maintain a well-structured article.

Conclusion

The achievement of online visibility is an essential requirement for a digital sea filled with articles. It's not enough to provide quality content only, you need to adopt particular search engine optimization strategies that will increase the impact of your blog. We've looked at the main tactics, such as tactical use of keyword phrases and insight into diverse user intent. These findings, derived from experience, led to millions of readers visiting our blogs organically.  Integrating SEO mastery into your writing ensures that it is not only resonant but dominant in a wide variety of Internet sites. In a dynamic world of digital content, craft with intent, optimize strategically, and watch your words rise to the top.