5 Powerful Techniques to Improve Website Rankings Successfully

Every site owner wants to rank higher in search results so that his/her website can attract the maximum number of visitors and increase overall revenue. However, it is important to note that, ranking the website higher in the SERPs is not a cup of tea, especially if you are a beginner. 

But don’t worry, it is not impossible because there are several effective techniques available that help you to improve your site’s visibility in the search engines. 

In this article, I am going to discuss the five most powerful ranking techniques in detail. It will be going to be quite worth reading this article for you. 

1. Refresh Content Regularly

Search engines like Google live to serve the readers, and due to this reason, they encourage the site admin to keep updating the content regularly. So that the readers can get familiar with the latest information about their searched query. 

According to Searchenginejournel, fresh content is a confirmed Google ranking factor for time-sensitive or trending keywords. Now the question here is how you can refresh or update content. For this, you have to add more content to your already published blogs or product reviews, and then republish them.

In my personal experience, this will give a good indication to search crawlers that you are continuously putting time and effort into coming up with the latest information. There is a strong chance the search engine will start rewarding you with higher rankings. 

But let me tell you, adding a little piece of content to the existing one will not make it fresh. Instead, you have to add an ample amount of content to grab the attention of the search engine. 

2. Enhance Content Readability

Content readability is also an essential ranking factor and can greatly help in improving a website's ranking. It refers to how simple and easy to understand a site’s content is for search engines and readers. 

When search engine crawlers have an efficient understanding of your website content, they will provide it with better rankings in the required niche or category.  On the other hand, when the content is readable, visitors will spend more time on the site, resulting in a decreased bounce rate – which is an important ranking factor. 

So, to improve website ranking, you have to first enhance its content readability. For this, you have to first figure out complex words, and phrases used in the sentences or paragraphs of the content. After that, you have to replace those difficult-to-understand terms with their simple yet relevant synonyms for enhanced readability. 

However, if you are facing difficulty in the replacement of words (due to lack of vocabulary), then you can get help from a word changer tool. It will quickly change the words of a given text with simple synonyms to increase readability. 

3. Continuous Link Building

According to Ahrefs, link-building is an effective SEO technique that involves getting links from other websites to your website. This technique is adopted to increase the authority of a website in the eye of a search engine, which further leads to improved rankings. 

As far as I know, this is usually done by adding external links to other sites in the web content. Adding an external link to the content will allow both the readers and search crawlers to verify that piece of information from an external source. 

That’s why, most of you may have seen many SEO experts recommending only adding the externals of credible and trusted websites. The more credible external links your site will have, the more will be the chances of gaining readers' and search engines’ trust and ranking as well.   

4. Optimize On-Page Elements

Optimizing different on-page elements can also help in successfully improving a website’s ranking in the search results: Some of the major elements are as follows: 

Headers: Headers or heading tags help readers and crawlers quickly skim the given information. Heading tags are ranked in order of importance with H1 being the most important while H6 is the least once. To optimize the heading, I have added some points below give them a read: 

• Make use of the heading tags by following the right order 
• Keep them to the point
• Never repeat H1 tag

Alt tags: Alt tags provide information about the image (that is added in content) to the search engine so that they can rank it accordingly. It is important to note, that search engines can’t crawl or read the image, that why alt tags or text are introduced. Now, let me tell you how you can efficiently optimize them for better rankings.   

• Describe the image in a clear manner
• Try to be specific
• Make use of main keywords (but not in every tag)

Meta descriptions: A meta description is a summary of an article that tells what a particular is about. It has a maximum limit of 160 characters and generally appears beneath the title of an article in the search results. To optimize meta descriptions: 

• Be specific and relevant to your content
• Must add the focus keyword
• Try to highlight the solution

5. Take Care Of Loading Speed: 

This is the final technique that you can adopt to increase website rankings successfully. The loading speed refers to how fast the website loads for the users. It is an essential ranking factor and search engines like Google recommend a loading speed of under two seconds. 

According to my research, multiple factors affect the loading speed, these include:

• The web hosting on which the site is operating
• Overall size of the homepage or a particular page (like how many images or videos it contains)

So, to take care of the loading speed, you have to get hosting from a dependable service provider. Along with this, you also have to reduce the size of images and videos that are added to the content. 

Conclusion

Ranking your website higher in the search results is not an easy task, because requires following the techniques or approach. In this blog article, I have discussed the five most powerful things that can help you to improve site rankings, hope you will find the information valuable.